The Bachelor of Arts in Services Management (Subject to approval) is a comprehensive undergraduate programme designed to develop professional competencies for the rapidly expanding global service industry. The programme integrates key domains including hospitality, tourism, aviation, event management, and customer experience, offering students a multidisciplinary foundation combined with applied learning opportunities relevant to the modern service economy.

Aligned with the vision and framework of NEP 2020, the programme seeks to equip students with industry-relevant knowledge, operational proficiency, and professional competencies that meet the evolving demands of the service sector. The curriculum emphasises experiential learning, combining theoretical instruction with practical training, simulations, internships, and industry engagement to enhance employability outcomes.

The programme follows a theory–practice integrated approach, enabling students to develop both conceptual understanding and hands-on operational skills. This ensures graduates are prepared to function effectively in diverse service environments at local, national, and global levels.

With the services sector contributing over 55% to India’s GDP and generating significant employment opportunities worldwide, the programme addresses the growing demand for skilled professionals capable of delivering service excellence, customer satisfaction, and operational efficiency. Courses such as Cabin Crew Training, Food and Beverage Service, Customer Service Management, and Event Design and Planning are designed to build industry-specific expertise, workplace readiness, and communication excellence.

By combining academic depth with practical industry exposure, the BA in Services Management (Subject to approval) aims to develop globally competent, ethically grounded, and career-ready graduates capable of leading, innovating, and excelling in the modern service economy.